Pioneer Painters logo
Unlocking Home Value: Does Exterior Painting Really Increase Property Worth?
Pioneer Painters • August 30, 2023

When it comes to increasing property value, most homeowners immediately think of renovating the kitchen, upgrading the bathroom, or perhaps installing a new roof. However, one often-overlooked method for enhancing your home's worth is as plain as the facade: a fresh coat of exterior paint. But can a simple paint job really have a significant impact on your property's value? The answer might surprise you. This article will delve into the tangible and intangible benefits of painting your home’s exterior, examining how much value this seemingly simple upgrade can add. Whether you're considering selling soon or are planning for the future, understanding the return on investment (ROI) from exterior painting could be an eye-opener.

How Much Value Can Exterior Painting Add?

exterior house painting adds value

One of the most compelling questions homeowners have is, "How much value can a fresh coat of exterior paint add to my home?" The answer varies depending on several factors, including the current state of your home, the quality of the paint used, and even your geographical location. However, there is evidence to suggest that the ROI on a professional exterior paint job can be quite significant.


According to a study by HomeLight, it's estimated that painting the exterior of your home can add an estimated $7500 in resale value. Additionally, the same report suggests that an exterior paint job could result in a 152% ROI. In simpler terms, for every $1,000 you spend on painting the exterior of your home, you could gain up to an additional $1,520 in resale value.


Citation: HomeLight


Enhancing Curb Appeal Through Exterior Painting


Curb appeal is a term often used to describe the initial attractiveness of a home as viewed from the street, and it's a vital factor in determining a property's value and sellability. In real estate, first impressions count for a lot, and nothing boosts first impressions like a fresh coat of paint on the exterior of your home.


When potential buyers or appraisers first arrive at your property, the exterior is naturally the first thing they see. If the paint is chipped, faded, or peeling, it immediately sets a negative tone that can influence how the rest of the property is perceived. On the other hand, a well-chosen, fresh exterior paint job can make your home stand out in the neighborhood, attracting more attention and, ultimately, a higher asking price.


But the impact of curb appeal goes beyond just making a good first impression. A home with high curb appeal typically photographs better, making online listings more effective. Given that many buyers first encounter homes they're interested in online, photos of a freshly painted home can generate more interest and lead to more showings.


Moreover, improved curb appeal through exterior painting isn't just about the walls. The right paint job can highlight architectural details, make windows and doors pop, and even draw attention to a beautifully landscaped yard. All of these factors contribute to a higher perceived value, both in pictures and during in-person visits.


Protective Benefits: Adding Value by Preserving Your Home


Another overlooked but crucial aspect of painting your home's exterior is the protection it offers. A high-quality paint job is not just aesthetically pleasing; it safeguards your home against various environmental factors, thus preserving its value over time.


Weather conditions in areas like Western Massachusetts include rain, snow, sleet, and even extreme heat, all contributing to the degradation of your home's exterior. Left unprotected, these elements can damage the siding, cause wood to rot, and even lead to structural problems. A quality paint job by expert exterior painters is a protective shield, sealing your home from moisture infiltration and UV damage. This protective layer can prevent potentially costly repairs down the line, thereby maintaining or even increasing your home's value.


Specialized paints offer even more protective features, such as resistance against mold, mildew, and pests. These paints may cost more upfront, but they can save you substantial amounts in future maintenance and repair costs. By choosing high-quality paint and ensuring proper application by hiring a local painting company, you're making a long-term investment in the health and durability of your home.


5 Tips to Maximize Value Through Exterior Painting


Understanding how painting your home's exterior is a smart investment, you may be wondering how to get the most bang for your buck. Below are five tips aimed at maximizing the value that a fresh coat of paint can add to your property.


1. Choose the Right Color

The color you select can dramatically affect your home's curb appeal and, by extension, its value. Neutral colors often appeal to the widest range of buyers, but trending or regionally popular colors can also be a good choice. Research what's popular in your neighborhood and consult with a color expert if needed.


Related article: Boost Your Home's Value - 10 exterior house paint colors for resale


2. Don't Skip the Prep Work

A long-lasting, quality paint job starts with good preparation. Make sure to clean the surface thoroughly and repair any cracks, holes, or peeling areas. This will not only make the paint look better but also help it adhere properly, offering longer-lasting protection.


3. Invest in High-Quality Paint

Cheap paint can end up being more expensive in the long run because you may need to repaint sooner. High-quality paint is more durable, provides better coverage, and can even offer additional protective features like mold and UV resistance.


4. Pay Attention to Details

Little touches can make a big difference in how your paint job is perceived. Consider painting your trim, shutters, or front door a contrasting color to make them pop. Also, don't forget areas like the garage door, fence, or deck—they all contribute to your home's overall impression.


5. Hire Professionals

Unless you're an experienced DIYer with a lot of time on your hands, hiring professional painters can be a wise investment. Professionals can ensure that the job is done efficiently and effectively, ultimately saving you time and possibly even money in the long run.


The Final Brushstroke: Painting Your Way to Property Gold


Painting your home's exterior is more than just a cosmetic upgrade—it's a strategic investment that can pay off in multiple ways. From enhancing curb appeal to offering protective benefits against environmental elements, a quality paint job can substantially increase the value of your home. By taking into account factors like color choice, paint quality, and professional help, you can maximize the return on your investment.


So whether you're planning to list your home soon or just want to maintain its value for the long term, investing in a high-quality exterior paint job is a smart move. Whether you're needing to hire painting contractors in Springfield, MA or exterior painters in East Longmeadow, make sure to partner with a reliable painting company to get the best possible results.


Like a well-chosen frame for a precious piece of art, a fresh coat of paint can transform the ordinary into something truly remarkable, making your home stand out in the best possible way. And in a competitive real estate market, that extra edge could mean the difference between a quick sale and months—or even years—on the market.



Take the plunge and invest in painting your home's exterior. Your future self—and your wallet—will thank you.



GET A FREE QUOTE

Recent Blogs

Painting services in western MA
By Pioneer Painters March 28, 2025
If you live in New England, you know the weather can change in a flash. One minute it’s sunny, and the next it’s raining or windy—or even snowing in April. While this makes for an interesting climate, it can be tricky when planning an exterior painting project. Paint needs certain conditions to dry and stick properly, and New England doesn’t always cooperate.
High quality exterior Painting Services in MA
By Pioneer Painters March 28, 2025
If you’re thinking about painting the outside of your house, it’s easy to focus on color and cost. Maybe you’re comparing a few paint cans and wondering, “Does it really matter which one I pick?” The truth is, it absolutely does. Choosing high-quality paint can make a big difference in how your home looks, how long the paint lasts, and how much you spend over time.
A brush is sitting on top of a pile of different color paint cans.
By Pioneer Painters March 24, 2025
Making your home feel like a true reflection of your personality can turn it into your own little retreat. The good news? You don’t need a full renovation to give your space a fresh new vibe. Sometimes, a simple coat of paint or a few thoughtful design tweaks can make all the difference.
Two men are painting the exterior of a building.
By Pioneer Painters March 24, 2025
A professional exterior paint job can completely transform your home. It’s amazing how a fresh coat of paint can make your house look more modern and inviting, creating a great first impression for neighbors and visitors. Many homeowners who invest in quality painting say it makes their home stand out.
Show More
Share by: